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There was a problem filtering reviews right now. Please try again later. Verified Purchase. There are things that should not be changed Its a hard rice puff cereal that comes with heartburn after eating it Never buying again Just like I will never buy those "real" honey products like Honey Comb I've loved Cocoa Krispies since I was a child.
I've eaten them for over 40 years. And these are not what they used to be. Even a year ago I purchased them in store and they were good.
But the latest box contains cereal that's more a dark beige than actual brown, with whit spots showing through.
They're bland, with almost no chocolate flavor, and unusually crunchy in spots, like there are little pieces of uncooked rice mixed into some of the puffs.
I decided to order this size, not only because I plan on making my own chocolate Rice Krispie treats, but because it is an excellent value for the money.
Awful taste, all my family tasted it and thought the same. Since , they have been brought back. Thus, Kellogg's reverted to the original name in May Cocoa Krispies first appeared in the United States in , represented by a monkey named Jose.
In , the Hanna-Barbera character Snagglepuss took over as the mascot. Ogg the Caveman took over towards the end of By the end of , Tusk the Elephant became the mascot of the cereal, and he remained until the end of , when Snap, Crackle and Pop the mascots of Rice Krispies replaced and retired Tusk the Elephant.
In , the mascot became Coco the Monkey. In , Snap, Crackle, and Pop returned and they have remained the product's mascots to date. Jinks as the mascot.
Later in the s, Sweep a dog hand puppet from the popular children's television programme The Sooty Show became the mascot for Coco Pops. In , Coco the Monkey was introduced, and he remains the mascot in those countries where the cereal is known as Coco Pops, Choco Krispies, and Choco Pops.
In recent years, the design of Coco has been refined to give him a younger look. In , the cereal introduced the mascot Simmo. It became popular quickly, with a short stint on the face of the merchandise and packaging for Cocoa Krispies.
The Simmo mascot featured on various materials for around about three months. Simmo also starred in an advert for the company in , alongside a female companion who only appeared once named "Heapo", a cartoon hippopotamus.
More recent advertisements in the United Kingdom have opted away from using Coco and his friends, instead opting for things such as dancing milkmen and astronauts.
Coco is still present on the box of the cereal and at the end of the advertisement, but is no longer the featured character. However, the cereal box of has Coco's head as the main feature, with the title 'Coco Pops' and a smaller cereal bowl, on the right of the box.
Briefly, Coco was seen as a real-life chimp. As of , Kellogg's decided to bring Coco and his friends, as well as Croc back, under a new space age style campaign, known as the "Coco Pops Promise".
In those countries where the cereal is known as "Choco Krispis," an elephant is the mascot. In , Kelloggs named the elephant "Melvin".
Recently, he has been called "Commando Melvin," due to commercials featuring him as a space-faring fighter and adventurer, although this is due to a misunderstanding, as Commando Melvin refers exclusively to the organization featured in the commercials, whose purpose is to defend the "forti calcio plus", a supposed ingredient in the cereal from aliens or other such villains.
In July , in Mexico, due to concerns about the sugary and caloric contents of the cereal and the relation kids made with the friendly mascot, Melvin the elephant had a physical transformation from a traditional elephant body to an athletic body, resembling a strong teenager while keeping the head of the mascot.
The cereal also had a recipe transformation to add more vitamins and minerals, in order to focus the product into a "health is fun" type of communication.
In Australia, the mascot is Coco the Monkey. Coco Pops received two 2. Kellogg's was criticized by health authorities in the United States and consumer experts in October , when it unveiled a description on its boxes of Cocoa Krispies cereal that stated "now helps support your child's immunity".
The FDA may yet rule on the Kellogg's claim and some observers responded negatively to Kellogg's marketing campaign.